UX Storytelling: How to Frame UX Data With Stories

Angela Huang
6 min readNov 23, 2022

Data is used to improve user experiences in all industries. It’s a great way to understand what users want from the products they are using and then make changes to make them enjoy the product more.

Using data to improve experiences is challenging, and it needs to be used correctly for it to be effective. Even experienced designers can need help with this, making it much more difficult for new designers to start.

If you have yet to use data to create a good story that can help with the UX of a product, then we are here to help you. We’ll examine what you can do to use data effectively and reasons why UX designers need to do this.

Photo by UX Indonesia on Unsplash

How To Create UX Data Storytelling

Researching Users And The Product

It would help if you researched the users, their problems, and the actions they are likely to take when interacting with your product. When you have the necessary data, you can think about creating a story using it. Collecting all this data will help you find users’ problems, but you need to understand the users first.

When you have finished quantitative research, you need to have answers to questions such as is data visualization needed by the users of the product, how important is this need for data visualization, how information can be explained more clearly to users, and how can the current actions the users need to be simplified, etc.

Working With Others That Have Different Experiences

When creating stories with UX data, you should work with others with different skills and experiences. This will help create better stories that users of the product can relate to and understand.

Data can be interpreted differently, and you need to ensure that it is unbiased in all directions. This can be done in various ways, but one of them is to work with others that can offer knowledge and experience you do not have.

If you cannot find others, then using the help of an UX design agency and the services they offer will be a great way to do this. You should talk to the previous clients and find out what it was like working with the agency, if they completed the work as required, and more.

Photo by Jason Goodman on Unsplash

Finding The Right Ideas For The Product

When creating a story with user experience data, you need to get the best ideas if you want users to interact with your product. This can be a long design process, but it is important to improve the user experience of your product.

You need to come up with lots of ideas and then test them. This will help you remove the ideas that your target audience will not like and won’t help improve the UX and find the best ideas that will benefit your product.

You need to be creative. Look for ideas by checking out what other companies are doing, if their users like what they’re doing.

Customer Journey Storyboards

Photo by brandon schauer on Flickr

Various methods can be used to tell stories using data, and storyboards are one of the popular choices. They can be used to show a step-by-step flow of how users will interact with a product, how they will achieve their goals when using the product, and any problems they might have.

Storyboards can be used to show how users interact with the product and how they will interact with the product after changes have been made. This is a great way to show everyone involved in the project how the product will be different and why the changes will help make the user experience better.

You can use this method to show the user’s actions from the point they start using the product until they finish using it after they have achieved their goal. This provides information that can be used to make improvements.

User Journey Maps

Photo by Rosenfeld Media on Flickr

User journey mapping is a powerful way to understand your users. By creating a visual representation of the steps a user takes to complete a task, you can get a clear picture of where they experience pain points and where they feel most successful. This information can help you to focus your design efforts and create a more user-friendly experience.

There are many different ways to create a user journey map. The first step is defining the task you want users to complete. Once you have that in mind, you can start to map out the different steps they take to complete it. Different colored dots can represent each step, and you can use arrows to show users’ flow between stages. You can also add notes to each step detailing any specific issues or challenges users encounter.

You can also use user journey mapping to track how users interact with your website or app over time. By monitoring their progress from month to month, you can see if they are using your product as you intended and whether there are any areas where you need to make changes.

Empathy Maps

Photo by visualpun.ch on Flickr

An empathy map is a visual tool that allows you to understand your users’ thoughts, feelings, and needs. It can help you see how they interact with your product or website and their goals. You can use empathy maps to get feedback from users and help you design better user interfaces.

There are several steps involved in creating an empathy map:

  1. You need to gather information about your users. This can include demographic information and information about their goals and needs.
  2. It would be best if you created a diagram of how your users interact with your product or website.
  3. You need to identify the emotions that your users are experiencing.

Empathy maps can be a valuable tool for both quantitative and qualitative research. They can help you understand how users interact with your product and how they feel about it. This information can improve your interaction and visual design and make your products more user-friendly.


Creating stories with UX data is an excellent way to understand how users will interact with products and how the products can be improved to make the user experience better. You can use this information to make creating these stories easier for yourself.

If you aren’t already creating stories using your collected data, then you aren’t using that data effectively. Once these stories are created, you can easily understand what users want and what can be done to help make their experience better.

Thanks for reading!