Increasing User Engagement With Focused Interfaces

Angela Huang
5 min readNov 16, 2022


User engagement is essential for any product to be successful, and there are different ways that designers can achieve it. If you are creating a product and have yet to design it from the start with user engagement as its focus, then this article is what you need to read.

We will tell you about user engagement and how you can design your product to make people want to use it. The longer people engage with your product, the longer they will use it and wish to return to it. User engagement should be a focus of any product’s design.

Photo by Komarov Egor 🇺🇦 on Unsplash

What Is User Engagement?

User engagement is measured by how engaged people are with your product. Users will want to use your product more often if it provides value. Active users engaged with your product will likely spend more money and promote your product and business to others.

Why Is User Engagement Important?

People’s time is essential, and convincing them to spend it using your product might be difficult, but it will help boost your product’s success. Higher user engagement means higher profitability; that’s why you need to focus on improving user engagement by providing more value to users.

If you are receiving high user engagement, you can be sure that people enjoy using your product. You will see a higher retention rate, more people spending money, and more promotion of your product and business. This will help entice others to give your product a chance, and you can then do everything to make a great first impression and convince people to keep using your product and not the competition.

How To Measure User Engagement

User engagement can be measured differently, depending on your product type and why people want to use it. To measure user engagement, you must decide what is important to you. Is it the number of visitors your website gets every day, the number of click-throughs to a specific page, the amount of time spent using your product, the number of times a particular action is completed, etc.?

Photo by Luke Chesser on Unsplash
Photo by Luke Chesser on Unsplash

When measuring user engagement, you need to compare different user engagement metrics that could tell you more about how people use your product. This can include how many people disable their notifications, downgrade their plans, etc. You can then analyze this information and find patterns to help you improve weaker areas of your product.

Using Images That Attract The User’s Eyes

People are more likely to engage with your website and its content if you have a website that includes relevant and appealing images. Websites without any images are less likely to keep people engaged, especially if all they are staring at is a wall of text.

When using images on your website, you must ensure they are placed in the right areas. They will only be as effective in getting the user’s attention if they are.

Creating Contrast With The Product’s Design

Attracting the user’s attention is easier if your product’s design has contrast. This will make it easier for people’s eyes to avoid looking at that area of the screen. You can then add important content around that area and increase the chances of people reading and seeing what is there.

Different product elements should contrast to make them easily visible to all website visitors, and this contrast needs to stay consistent throughout the design. If you need help doing this, you can find user experience design companies that have experience with all of this. They can help you determine what type of experience your users want and how you can give them that experience.

If you still need to look at examples of contrast in designs of similar products, then you should do that now. Find those you like and identify how you can change those designs for your product.

You Need To Encourage User Interaction

If you want users to engage with your product, then the product’s design needs to encourage user interaction. Make people take action when using your product, not just scroll through different pages. If you have a website and want to increase user engagement, add related content that users may be interested in, forms, they can fill in to get updates about new content, images they want to look at, etc.

Photo by Ketut Subiyanto on Pexels

Don’t just let users do whatever they want on the website; you need to help guide their attention to different areas of your product. If people want to do something else, then they will. But it would help if you referred them to what’s essential, so they have a clear idea of what they can do when using your product.

Content Layout

The last thing users want to see when visiting a website is a giant wall of text. This is a quick way to discourage people and cause them to leave the website before they have a chance to interact with its different features.

Your content needs to be easy to read and understand. Experienced designers know the importance of ensuring the content and design of the website work together to give users the best experience. If you aren’t doing this, then you need to.

Thanks for reading!