5 UX Design Techniques To Encourage User Engagement

Angela Huang
5 min readOct 12, 2022

Designers should want their products’ users to engage with them more often. Making this happen can be challenging, but there are several techniques that you can use to help you improve user engagement. Doing this is essential if you want your product to be successful.

If you don’t know how to do this, we are here to help. This article will examine how you can increase user engagement of your product, why user engagement is essential, and more.

Photo by Lucian Novosel on Unsplash

Not all user engagement techniques will work for your product; you need to understand them before using them. You should know why each method works before you use it, as this will help you avoid using the ones that will not work on your product or your target users.

Before you begin, you should have done user research to find out more about your target users and what they want from your product. This information will help you use the correct user engagement strategies and avoid the ones your website visitors will not engage with.

Having A Responsive Design

Having a responsive design is necessary; it is not optional. People use their mobile phones to access the internet and different websites more than people use PCs. This means your website needs to adapt to the size of mobile screens and other devices.

Every website should be optimized for use on mobile devices and tablets. If your product isn’t, you could be losing users who don’t like the experience they have when accessing your website from their preferred device.

Photo by Amélie Mourichon on Unsplash
Photo by Amélie Mourichon on Unsplash

Mobile screens are smaller, which means less content can be displayed on the screen at once. As a designer, you must decide what content is the most important to your users and what needs to be removed to make space for it. It is advised to design for smaller screens first and then for larger screens like a monitor. This makes the design process easier, as you can add more for the PC once the most critical parts of the design have been decided on.

If you don’t know how to create a responsive website, you can hire a UI UX design company to help you, or you can use an online service that will make a responsive website for you and then let you customize it.

Simplify The Interactions

People don’t like wasting time when using websites; they want the experience to be simple and intuitive. It would help if you simplified all possible user interactions someone can have using your product. You will need to remove everything that will not allow active and engaged users to achieve their goals when using the product.

This will help active users complete their goals faster and help improve the user experience they have when interacting with your product. The intuitiveness of the website will encourage them to use it more and look around for other content they might be interested in. This is an excellent way to increase user engagement for all your users, even those who usually have more trouble than others.

Photo by Damian Zaleski on Unsplash
Photo by Damian Zaleski on Unsplash

You need to understand the user of your product. This will help you identify what they want from your product, and you can then make those specific features and relevant content the easiest to find on your website. If you haven’t researched your users, you must do that before continuing with these techniques.

Using A Search Bar

You need to add a search bar on your website to help active users easily find what they are looking for. This will quickly remove the problem of engaged users being unable to see what they want.

This is a great way to increase usability, but some websites don’t have this feature. You must ensure the search bar is easily accessible from all website pages and is located on each page.

If users don’t easily find what they need, they might leave your website and use a different one. It would help if you stopped this from happening. This can be stopped by adding a search bar. If you haven’t already done this, then you should.

Medium Search Bar
Medium Search Bar

Remove Anything That Isn’t Needed

Your product should not be cluttered with features and content your target users do not need. This will make your product harder to use and cause users to become frustrated as they encounter content and features that are getting in their way.

Keep your product simple by removing everything the user does not need. You can easily find out what this is by testing the product using your target users and getting feedback. You can then use the feedback to make essential changes that will give users the best user experience.

Consistent Design to Increase User Engagement

The design of your website needs to be consistent throughout all of its pages. If this isn’t the case with your website, that needs to be changed quickly. An inconsistent design can confuse users and make it harder for them to become familiar with the product. Check your product and identify areas where design consistency can be improved.

Good luck!

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